Krī: formerly Guiltless Skin

Noticed a brand name change?

We launched Guiltless Skin in 2017 with a strong sense of purpose: to create a range of high-performance skincare products using vegan, biodegradable ingredients that are kinder to our skin and our planet.

Two years later, time has moved on. The very same values remain at the heart of everything we do. Our promise remains the same. But we realised we needed to change the brand name to make it more inclusive, aesthetically pleasing and easier to enunciate. And so, Guiltless Skin became Krī in September 2019.

Krī (pronounced kree) is a Sanskrit term meaning ‘to make, to do, to prepare’.  Learn more

The brand name has changed, but our promise remains the same.