Our ethics: Krī stands for purpose

We believe that by taking seriously our commitment to the environment, reducing waste, taking care of people and listening to our customers, we can use our business as a force for good. All the while, making effective products that our customers want to use.

Krī is a certified B Corporation - a global movement of companies that are using business as a force for good. Being certified to the highest and most rigorous verified standards of transparency and accountability provides assurances to our customers that we do what we say we do, and that we're committed to driving long-term positive changes as a responsible, ethical skincare business.

Vegan and Cruelty Free

We strongly believe animal-derived ingredients have no place on our face. That's why our entire product range has always been and will continue to remain 100% vegan.

All of our products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products.

Our products are created and manufactured in the United Kingdom. We do not sell our products in any country that requires animal testing. We are not owned by a parent company. 

Sustainable, Green Chemistry
Raw materials that will not persist in the environment after the product's end-of-life are at the heart of our formulating values.

The emulsifiers and preservatives used in our products are approved by Ecocert and COSMOS - the leading global standards for natural and organic cosmetics. Additionally, our emulsifiers (where relevant) are RSPO-certified.


Where possible, we use organic ingredients to help ensure the local ecology and health of people and animals are not put at risk from pesticides and chemical fertilisers.

It's not just about what's inside the bottle. We are fully committed to reducing our waste footprint as much as possible. All of our products are housed in glass vessels, and we offer the option for returning customers to order without non-recyclable plastic pumps.

Supply Chain
We consciously maintain a small roster of trusted ingredient and packaging suppliers, each of whom we stringently vet to ensure their certifications and ethics are aligned with our expectations. Our packaging supplier is ISO4001 accredited, which means they have targets to mitigate any adverse effects on the environment resulting from the business operation. Our organic ingredient supplier is certified by the Soil Association and is the UK's largest producer of cold-pressed oils.

We want the benefits of our products to extend beyond skincare. We've elected to support Richard House Children's Hospice in East London. Click here to see more about our longstanding relationship with Richard House.

Ethical Banking
We endeavour to align with organisations that align with our ethos across every element of our business. We bank with Triodos, the UK's most ethical bank. Triodos believes banking can be a powerful catalyst for achieving positive and lasting change, and it only welcomes businesses that have proven ethical credentials.

Kri Skincare is a certified B Corp
Kri Skincare has received the Ethical Company Award from Good Shopping Guide
Cruelty Free International