We make more with less
We believe skincare should be effortless, effective, and made with ingredients that are proven to work.
Our products are made with a tightly curated selection of hero ingredients for maximum impact. You won't find 20+ ingredients in any of our products when a lot less can do the job just as well. Why? How do you know what’s working/not working for your skin when there are so many ingredients in a single product? We're guided by science, efficacy and simplicity.
In case you were wondering, Krī (pronounced kree) - क्रि - is a Sanskrit term meaning to undertake an action or deed.
"Krī Skincare is the culmination of
everything I was searching for as a
consumer: evidence-based ingredients,
a gentler environmental footprint,
ethics and transparency.
A brand made with purpose.
For better skin and a better planet."
- Rupa, founder
Being certified to the highest and most rigorous verified standards of transparency and accountability provides assurances to our customers that we do what we say we do. We're committed to driving long-term positive changes as a responsible, ethical skincare business.
We’re proud to be the first UK skincare brand founded and led by a woman of colour to achieve B Corp certification.
Vegan & cruelty free
We strongly believe animal-derived ingredients have no place on our face. That's why our entire product range has always been and will continue to remain 100% vegan.
All of our products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products.
Our products are created and manufactured in the United Kingdom. We do not sell our products in any country that requires animal testing. We are not owned by a parent company.
Our minimalist branding and packaging reflect the purity and simplicity of the Krī Skincare product range, as well as our respect for the environment.
All of our products are housed in recyclable glass vessels. We offer returning customers the option to order without non-recyclable plastic pumps and pipettes.
Every component in our delivery packaging is reusable, recyclable or biodegradable.
The brown kraft delivery boxes are manufacturered in the UK and they are fully recyclable. We don't use plastic tape to seal them.
The protective 'peanuts' are made from biodegradable corn starch and can be composted.
Our product cartons are made from FSC certified paperboard and printed with vegetable inks. There's no plastic laminate coating these cartons.
Our paper - tissue and inserts - is recycled and unlaminated.
Restoring & Rewilding Our Planet
Since 2021, we have donated a portion of our annual revenue to World Land Trust (WLT). These donations will help fund the restoration of tropical forest habitats through WLT’s Plant a Tree programme, working with WLT’s overseas conservation partners.
By planting trees with WLT, local partner organisations around the world are given resources to provide permanent protection for wildlife, and in doing so, lock up carbon and address climate change.
WLT has been saving land for more than 30 years, and today their work to protect existing tropical forest habitat is more important than ever to save what remains of these vital ecosystems.
Raw materials that will not persist in the environment after the product's end-of-life are at the heart of our formulating values.
The emulsifiers and preservatives used in our products are approved by Ecocert and COSMOS - the leading global standards for natural and organic cosmetics.
Additionally, our emulsifiers (where relevant) are RSPO-certified. Where possible, we use organic ingredients to help ensure the local ecology and health of people and animals are not put at risk from pesticides and chemical fertilisers.
Supply ChainWe consciously maintain a small roster of trusted ingredient and packaging suppliers, each of whom we stringently vet to ensure their certifications and ethics are aligned with our expectations.
Our product packaging supplier is ISO14001 accredited, which means they have targets to mitigate any adverse effects on the environment resulting from the business operation.
Our organic ingredient supplier is certified by the Soil Association and is the UK's largest producer of cold-pressed oils.
Our carton manufacturer is based in the UK and they’ve received the World Land Trust certified carbon balanced packaging accreditation.
We are members of the B Corp Beauty Coalition, a collective action initiative of more than 50 B Corps across 5 continents committed to working together to improve the environmental footprint of the beauty industry.
2021 Business Impact Report
Amid the many challenges we faced in 2021, there were many bright spots for Krī Skincare. Our business impact report highlights some of our key achievements, as well as our plans for 2022 and beyond.