Our ethics: Krī stands for purposeWe believe that by taking seriously our commitment to the environment, reducing waste, taking care of people and listening to our customers, we can use our business as a force for good. All the while, making effective products that our customers want to use.
TransparencyKrī is a certified B Corporation - a global movement of companies that are using business as a force for good. Being certified to the highest and most rigorous verified standards of transparency and accountability provides assurances to our customers that we do what we say we do, and that we're committed to driving long-term positive changes as a responsible, ethical skincare business.
Vegan and Cruelty Free
We strongly believe animal-derived ingredients have no place on our face. That's why our entire product range has always been and will continue to remain 100% vegan.
All of our products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products.
Our products are created and manufactured in the United Kingdom. We do not sell our products in any country that requires animal testing. We are not owned by a parent company.
Sustainable, Green ChemistryRaw materials that will not persist in the environment after the product's end-of-life are at the heart of our formulating values.
The emulsifiers and preservatives used in our products are approved by Ecocert and COSMOS - the leading global standards for natural and organic cosmetics. Additionally, our emulsifiers (where relevant) are RSPO-certified.
Where possible, we use organic ingredients to help ensure the local ecology and health of people and animals are not put at risk from pesticides and chemical fertilisers. We identify the organic ingredients used in our products with an asterisk on the 'Ingredients' tab of every product page.