Our values

Under the surface


We make more with less

We believe skincare should be effortless, effective, and made with ingredients that are proven to work.

Our products are made with a tightly curated selection of hero ingredients for maximum impact. You won't find 20+ ingredients in any of our products when a lot less can do the job just as well. And we're not into adding tiny percentages of exotic ingredients just for label appeal. Your skin deserves better than that.

In case you were wondering, Krī (pronounced kree) - क्रि - is a Sanskrit term meaning to undertake an action or deed.

Krī Skincare stands for purpose

We're not just another skincare brand. We believe that by taking seriously our commitment to the environment, reducing waste, taking care of people and listening to our customers, we can use our business as a force for good. All the while, making effective products that our customers want to keep using.


Transparency

B Corporation
Krī Skincare is a certified B Corporation - a global movement of companies that are using business as a force for good.

Being certified to the highest and most rigorous verified standards of transparency and accountability provides assurances to our customers that we do what we say we do, and that we're committed to driving long-term positive changes as a responsible, ethical skincare business.

We've also partnered with Provenance®, the transparency tech provider, to helps us take our transparency one step further by using Proof Points on individual product pages.

Vegan & Cruelty Free

Cruelty Free

We strongly believe animal-derived ingredients have no place on our face. That's why our entire product range has always been and will continue to remain 100% vegan.

All of our products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products.

Our products are created and manufactured in the United Kingdom. We do not sell our products in any country that requires animal testing. We are not owned by a parent company.


Sustainable, Green Chemistry

Raw materials that will not persist in the environment after the product's end-of-life are at the heart of our formulating values.

The emulsifiers and preservatives used in our products are approved by Ecocert and COSMOS - the leading global standards for natural and organic cosmetics. Additionally, our emulsifiers (where relevant) are RSPO-certified.

Where possible, we use organic ingredients to help ensure the local ecology and health of people and animals are not put at risk from pesticides and chemical fertilisers.


Packaging

Our minimalist branding and packaging reflect the purity and simplicity of the Krī Skincare product range, as well as our respect for the environment.

All of our products are housed in recyclable glass vessels, and we offer the option for returning customers to order without non-recyclable plastic pumps.

Every component in our delivery packaging is reusable, recyclable or biodegradable.

Supply Chain

We consciously maintain a small roster of trusted ingredient and packaging suppliers, each of whom we stringently vet to ensure their certifications and ethics are aligned with our expectations.

Our packaging supplier is ISO4001 accredited, which means they have targets to mitigate any adverse effects on the environment resulting from the business operation. Our organic ingredient supplier is certified by the Soil Association and is the UK's largest producer of cold-pressed oils.


Restoring & Rewilding Our Planet

World Land Trust
Trees are the lungs of the earth, and everything lives where trees live. That's why we've chosen to support the restoration of forest habitats.

In 2021, we donated 1% of our annual revenue to World Land Trust (WLT), and we have pledged the same again for 2022. These donations will help fund the restoration of tropical forest habitats through WLT’s Plant a Tree programme, working with WLT’s overseas conservation partners.

By planting trees with WLT, local partner organisations around the world are given resources to provide permanent protection for wildlife, and in doing so, lock up carbon and address climate change. 

WLT has been saving land for more than 30 years, and today their work to protect existing tropical forest habitat is more important than ever to save what remains of these vital ecosystems.